Elmo at the Labor Day Parade?

Word is that some Elmo’s will march in the annual NYC Labor Day parade.  Some of the estimated 160 people who dress as cartoon and TV characters and collect tips in Times Square want to organize into a union and push for more acceptance by the public and police for their labors.

To me, this is like organizing bank robbers and burglars into a union and marching in a parade.  The characters might be ragged and cute to some, but they are stealing – and in most cases injuring – the brand identities and brand equities of the owners of these trademarked characters.

Imagine if you owned Elmo and Cookie Monster and spent millions to control, protect, and promote their images.  Then someone dressed as Elmo in the crossroads of the USA injures a child or does something lewd.  Goodbye assets

Good read: <a href=”http://www.amazon.com/exec/obidos/ASIN/0814748368/sefersafarianonl”>Click here</a>




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